Vellum Creative,
180 hours back.
A mid-market marketing agency, drowning in the administrative tissue between senior strategists and their twelve retainer clients. We deployed an AI account coordinator. Their best people stopped writing status emails at 11 PM.
Twelve retainers, two senior strategists, and an admin layer eating both of them.
Vellum runs twelve active retainer accounts at any given time. The two senior strategists who do the thinking were also writing weekly recap emails, building status decks, drafting kickoff agendas, reconciling timesheets against scope, and answering the same client questions they'd already answered last month.
Hiring a third strategist wasn't the move. The work doesn't need a third strategist. It needs someone (or something) handling the layer underneath.
An AI account coordinator that does the work the strategists were stuck doing.
We trained a Custom Employee on Vellum's voice, client history, and process. It now drafts the weekly recaps, builds the status decks, queues the kickoff materials, and answers the recurring client questions. The senior team reviews and ships, instead of writing from scratch.
The coordinator runs on our managed operating layer. Vellum's strategists got their evenings back. The agency took on 30% more retainer load without adding headcount.
“Our strategists stopped writing status emails at 11 PM. That alone paid for it.”Maria Sandoval, Director of OperationsBook a discovery call